Steve
Levine /Steady70 Photography was chosen as the official photographer by Aloft
South Beach and Starwood Hotels and Resorts to photograph the new Aloft South
Beach.
”Aloft’s First Resort-Style Hotel Reinvents the Boutique Experience With
Welcoming Atmosphere and Playful Environment on Miami’s South Beach”
"As Miami continues to emerge as a leading
international travel destination welcoming guests to a lively and exciting environment,
Aloft South Beach embodies a trendy playground setting that is perfectly suited
for a range of global travelers who are visiting for leisure or business,"
says General Manager Leslie Weil
South Beach continues to be the
global epicenter of what's new, fresh and alluring in Miami and that is further
exemplified as JMH Development, Madden Real Estate Ventures and Starwood Hotels
& Resorts announced the official opening of Aloft South Beach at 2360
Collins Avenue on May 28.
–
Aloft
South Beach wraps guests in a warm and buzzing environment from the moment they
enter the property by offering an array of modern amenities, intuitive
technology, and playfully engaging spaces surrounding their
Aloft South Beach opened in Spring 2015, Aloft South
Beach caters to modern trendsetters looking for a different kind of travel
experience
–
235
loft-like rooms. It also ushers in Continental Miami, an exciting new dining
destination established by acclaimed restaurateur Stephen Starr. Building on
the foundation of the historic 1954 Ankara Motel, the Aloft South Beach has
taken great care to preserve the Art Deco-inspired architecture on the exterior
while breathing fresh life into a newly constructed interior with contemporary
elements. The design and furnishings were chosen to strike a balance between
the hotel’s relaxed spirit, its Miami Beach location, and the structure’s
historic significance. Components of the hotel that have retained their
original form include the classic brick walls of the Historic Wing, refurbished
Ankara Motel signage and the pool shape. Inside, modern design takes center
stage as a translucent staircase welcomes guests into the thriving two- story
atrium with custom leather wrapping and a striking light fixture inspired by
drum cymbals.
On the main floor, the re:mix features a custom chandelier by Yellow Goat Design made of 1,000 colored
acrylic lighting rods descending from the ceiling. SM lounge – home to the brand’s
signature Live at Aloft Hotels on-going live music series and creative craft
cocktails – is a hub for guests and locals to mingle over drinks or a game of pool, and connects to W
XYZSM Bar. An onsite herb garden yields refreshing garden-to-glass cocktail
ingredients for the creations coming from the bar. W XYZSM seamlessly
transitions to the outside deck by way of a 36 foot
sliding glass wall, where the splash pool offers private cabanas nestled
between the pool and the lake. For guests’ convenience, solar-powered charging
stations are available outside to revive guests’ favorite tech gadgets. Looking up from the pool area to the
third level is the hotel’s Plunge deck, outfitted with daybeds under a canopy of
Strawberry Guava trees and a four-sided infinity edge water feature serving as
a visually intriguing design element. At the Plunge Deck Bar, a variety of
games including bocce, oversized tic-tac-toe, beanbag toss and a large dice
game tying into hotel offerings will all keep guests entertained on the outdoor
deck.
On Collins Avenue, Aloft South
Beach’s Continental Miami restaurant continues the culinary tradition that has
earned Stephen Starr prestigious accolades from bon appetit and Zagat as
“Restaurateur of the Year.” The restaurant features a menu of continental
classics and Asian specialties created from fresh, local and seasonal
ingredients. Adjacent to both the pool deck and lake, a waterfront deck with
enclave seating offers an inviting space for outdoor dining. Continental Miami
is easily accessible for early birds and night owls opening at 7 a.m. and
closing at 2 a.m. For snacks on the go, the
nearby re:fuelSM café invites guests to enjoy Nespresso coffee, OnJuice
pressed juices, kale chips and other grab & go choices while the WXYZSM Bar
offers small bites for patrons of the bar.
Opening rates begin at $229 per
night. For more information about Aloft South Beach, visit www.aloftsouthbeach.com,
www.facebook.com/AloftSouthBeachHotel, email info@aloftsouthbeach.com
or call 1-877-GO-ALOFT.
A special shout out to the team at
Aloft South Beach – Claudia Passamonti, Leslie Weil and the rest of the Aloft South
Beach team that made this photo shoot successful.
Aloft
South Beach Social Media:
"I drift like a cloud, Across these venerable eastern lands, A journey of unfathomable distances, An endless scroll of experiences" Tom Carter, China: Portrait of a People
